is becoming the most important single market in the country.
It is the suburbanite who starts the mass fashions—for
children, … dungarees, vodka martinis, outdoor barbecues,
functional furniture, [and] picture windows … All suburbs
are not alike, but they are more alike than they are different."
William H. Whyte, author of the 1956 best seller, The
During the 1950s, Levittown embodied the suburban lifestyle,
with its emphasis on youth, leisure, consumer goods, and "easy