Perfectly Planned Community
Most House for the Most Money
the American Dream
Advertising the American Dream
|Two full-page advertisements
for Levittown from the Philadelphia Inquirer.
opening for business on December 8, 1951, Levitt bought
a full page ad in the Philadelphia Inquirer.
More than 30,000 people turned out for the opening weekend.
||House of Levittown
showroom. [Bucks County Historical
At "The House of Levittown" exhibit center, prospective
home buyers were invited to inspect "all equipment
and materials … down to the last gallon of
Levitt promoted his houses as offering the most modern,
efficient materials available.
"Your first impression … and it stays
with you … is one of quiet, spacious beauty.
The gently curving streets with modern lighting are
uncluttered by cars … Everywhere you look, your
eyes rest on the loveliness of well-kept lawns, majestic
shade trees, fruit trees and flowering shrubs."
Levittown was promoted through a variety of methods—from
full-page ads in national publications to color brochures.
The most effective form of advertising were the houses
themselves, samples of which could be inspected on
at Levitt’s exhibition center across from the
Tullytown train station.
most attractive feature? Its cost.
|Bill Levitt poses
with full-page newspaper advertisements for Levittown.
[Saturday Evening Post, August 1954]
Financing the American Dream
Levittown, Pa.’s first year, the company sold
an average of 1600 houses a month. During a typical
closing, it was not uncommon to see 40 to 50 buyers
settling simultaneously on their new homes.
|Buyers at settlement.
[Nassau County Museum]
To qualify for a mortgage, prospective Levittown home
buyers were required to meet minimum income levels.
Even so, the company frequently sold out its annual
allocation of houses by May or June.
Most Levittown homes were financed with Veterans Administration
(VA) loans. The federal government and local realtors
distributed sample mortgage applications to help veterans
take advantage of this benefit.